"DOMINO'S WEDDING REGISTRY"
"DOMINO'S WEDDING REGISTRY"
We built a registry for couples who like pizza almost as much as they like each other. After a long engagement, our registry walked down the aisle to a billion impressions in the first week.
my role: Copywriter
client: Domino’s
agencies: CP+B Boulder & LA
creatives: Mack Gire, Matt Talbot, Andrew Lincoln, Peter Knierem
awards: Cannes Lions - Bronze in Direct,
Communication Arts Advertising Annual - Integrated Campaign