"FAMILY REUNION"
"FAMILY REUNION"
For the adidas family of footballers, the World Cup feels like a good ol’ fashioned family reunion. This star-studded WC 2022 campaign was truly insane to make.
Proud to say “Family Reunion” is adidas’ most watched WC campaign of allll tiiime. Check out the hero film and some teasers below.
my role: Senior Copywriter
client: adidas
agencies: Fresh Juice + TBWA\Neboko
creatives: Gaia Elise, Nico Marks, Isaiah Browning, Thomas Jullien
athlete portrait artist: Carling Jackson
director: Nina Holmgren